Some differentiation factors may be;
- Service delivery.
- Security of payment.
- Quick access to our website
- Variety of Products.
- By Price.
- Participation of the Customer.
- Post-Sale Service.
- Customization of the Offer.
- Etc.
Unlike the “Traditional Marketing”, where it is advisable to clearly differentiated from your competitors with only one factor defining a “positioning” determined, several factors have to select Internet and try to bring them all into practice, besides being constantly incorporating new factors, with the goal of creating a “Dynamic Positioning”.
* Counteract the Internet presence of our competitors.
Many companies now have some time that a website on the Internet, this requires their immediate competitors in traditional markets to develop a business presence online.