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Some differentiation factors

admin — Thu, 04 Jun 2009 06:09:06 +0000

Some differentiation factors may be;
- Service delivery.
- Security of payment.
- Quick access to our website
- Variety of Products.
- By Price.
- Participation of the Customer.
- Post-Sale Service.
- Customization of the Offer.
- Etc.
Unlike the “Traditional Marketing”, where it is advisable to clearly differentiated from your competitors with only one factor defining a “positioning” determined, several factors have to select Internet and try to bring them all into practice, besides being constantly incorporating new factors, with the goal of creating a “Dynamic Positioning”.
* Counteract the Internet presence of our competitors.
Many companies now have some time that a website on the Internet, this requires their immediate competitors in traditional markets to develop a business presence online.

Objectives of the business

admin — Thu, 04 Jun 2009 06:07:28 +0000

OBJECTIVES OF THE BUSINESS.
The objectives of the presence of an Internet business can be many, in addition, each and every product market leads to new approaches. Below I give some of these goals;
* Introducing our Company on the Internet.
For example in order to measure the market you want to go once obtained and analyzed the information we have collected, define a strategy for our business online.
* This does not cover a business online.
Clarify that when I say this not a Business on the Internet does not necessarily mean that there is no WEB offered by our product, what can happen is that not enough is known as not to consider a competing (but Nor should we forget that there may in the future if one of our competitors).
* Sell a product already on the Internet.
To achieve a sales volume to justify our presence on the Internet must create one or several factors that differentiate us with the rest of the competitors or at least the most direct.
These factors are merely “differential factor” with respect to competition. Emphasize that it is advisable to have several factors that if we only have one or two at the time that our competitors may offer or exceeded all of our strategy we will come down as well as our presence. Since it is possible that our competitors do so we must also be constantly looking for new factors of differentiation.

Business Opportunities

admin — Thu, 04 Jun 2009 06:06:04 +0000

In this case we have defined the work that is the framework that we are going. The problem is we can present to select a product / service as our own company (in this case its structure, how they act, etc..), We can limit the time selected.
IDEA / CONCEPT: Business Opportunities
Usually Internet Products that are most successful are those that in our everyday life or in the traditional markets that we have access to the product / service is difficult to find. It may also happen that it is easy and even access it, we can be socially problematic (as in the case of “sex”).
Another group of products against those who would still be very simple and accessible to them in the “traditional” Internet we get some “added value”, although this was purely psychological. (For example to buy a book we read or even write a review on it).
Another would be the type they are accessed by a matter of time. This is to be able to access these products online via the Internet, making access to them immediately would be an example would be software, or company reports, etc..
Obviously in these groups can not include products / services created “ad hoc” for the Internet, such as “Search Engines”.
It is interesting when looking for a new “Business Opportunities” on the Internet to take into account these aspects.

Search business oportunities

admin — Thu, 04 Jun 2009 06:04:27 +0000

SEARCH BUSINESS OPPORTUNITIES
At the beginning I defined the different types of companies can be found on the Internet (see Section No. 2 Products / Services - Types of Companies), as well as the type of company that we can and should adopt a policy or another to seek opportunities in Internet .
IDEA / Concept: Everything is salable Internet
On the Internet, any product / service is sellable (where legal). The problem arises when our Company / Business is not prepared to sell that product, either because you do not brand, or that can not compete on price or service or value added, etc..
Simplificaré not to dwell too much into two basic types of Search Business Opportunities on the Internet;
1) SEARCH FOR A FREE COMPANY PRODUCTS
2) SEARCH FOR A COMPANY WITH PRODUCT
Emphasize the fact that in these cases is not so important if the company exists or has been previously created “ad hoc” for the occasion.
SEARCH FOR A FREE COMPANY PRODUCTS
Depending on how you look is a double complex because we must first find a market that we go and then select the product / service. Once we have found our product / service, we need in terms of competition and our ability as a company, define a strategy that differentiates us.
SEARCH FOR A COMPANY WITH PRODUCT

Customers

admin — Thu, 04 Jun 2009 06:03:17 +0000

CUSTOMERS
I have divided this section into two, on the one hand we could be defined as “Profile of the Internet” and the other reach or get to come to us.
* Profile Internauta or Cybercliente.
Not easy to define the profile or characteristics of our customers, because sometimes we know little of him, so it should be at least as far as possible, information or data on your tastes, preferences, activities, socio-cultural economic, etc. Rioja stress that … … whenever possible, since sometimes either by product type or by the refusal to show that all our data, this information is beyond us and is particularly valuable since it would continue offering new products / services people who already know their tastes and preferences (and we know what we buy).
* To promote our business online.
This section comes from the line I checked for this article in any way and for not too much you can find an article about it written by me here in the 0001 article, entitled “Promoting a web site.
It goes without saying that all data obtained on the Internet in general will help us and to the principle that sometimes are the only ones we have.